It was only a matter of time before CBD entered the beauty world. While it’s becoming a popular skincare ingredient – think bath salts, serums, and lip balms – the possibilities for CBD makeup have remained largely unexplored. That is, until now. Last week, vegan cosmetics brand Milk Makeup released Kush, the first CBD oil mascara.
Though CBD is best known for its ability to relieve pain, anxiety, and other ailments, it would seem that its potential isn’t limited to health concerns. Milk Makeup’s latest addition isn’t just a marketing ploy; CBD oil has several qualities that apparently make it an ideal ingredient in cosmetics. From Bustle:
According to the brand, the cannabis oil conditions the lashes, which helps prevent breakage. Plus, the oil really locks on to the fibers in the formula to create a lengthening and volumizing effect. Bonus for animal lovers: CBD replaces the beeswax found in a lot of natural-leaning mascaras, making this one completely vegan, just like the rest of Milk’s products.
In addition to the conditioning CBD oil, the Kush Mascara has unique heart-shaped fibers. The brand claims they fuse better to the oil than traditional tube-shaped fibers, so you won’t get that midday fallout so common with other fiber-based formulas. Plus, the brand claims that the heart shape helps the fibers lock on to each other, which creates the appearance of even more volume on your lashes.
Makeup-loving vegans know the struggle is real when it comes to finding natural, effective mascara that doesn’t clump or flake, and it seems that Milk Makeup is ready to fill that void. So does it live up to the hype? So far, the reviews have been promising. Bustle’s Kara McGrath reports:
…after three layers of the stuff, I was completely enamored. I like a mascara that builds well on itself, instead of delivering loads of product on the very first swipe or making my lashes clump together with each layer. I’m calling the final look Dramatic Natural: No one would confuse my real lashes for falsies, but it gives plenty of volume for a day at the office.